If you’ve ever developed the habit of working out, and then suddenly stopped for a few weeks, you’ll know how hard it is to get started again.
Your first workouts will be horrible, but you’ll get back into your groove within a few sessions.
Or, if that’s not you, but you’ve tried to develop an exercise habit for the first time, you’ll know how difficult that can be to get started.
You start, stop, start, stop. Best intentions.
It’s no different than your own marketing. It feels uncomfortable if you’re starting from a standstill. You feel almost silly putting your ideas out there at first.
Push through that feeling.
Sure, your first effort won’t be as good as you feel it could be.
But that’s not the goal. The goal is done.
Think of yourself not as a marketer but as a friend sharing one idea at a time.
Teach what you know, even if it doesn’t come out perfectly.
Publish and move on.
P.S. The next Mindshare training will be on “Content Marketing for Marketing Consultants”. Weird name, right?
If you struggle with publishing content, trust me on this: you. are. not. alone. It’s by far the most common challenge I see people wrestle with outside of niching and positioning. Join us.