If you look closely at where your latest clients came from, there’s a good chance they were sent to you via referral.
This is your gentle reminder to:
- Say thank you to people who refer prospects to you
- Send a note when there’s a successful engagement to close the loop
- Send a small gift or courtesy to people who repeatedly send you business
- Maintain contact with these people and find ways to return the favour whenever possible
It costs nothing to be extra gracious to the people who put their reputation on the line to refer business to you.
Without them, there’s a good chance you wouldn’t have a business. Let that sink in for a minute.
If you notice, as I do, that ~80% of your clients come by referrals, it only makes sense to spend a proportionate amount of time considering the people who make your business possible.
Be a good referrer and treat your referrers like gold.