It was reported in 2019 that Netflix bought the worldwide rights to show all Seinfeld episodes for $500 million with a five-year term.
Think about that for a minute: they recorded 180 episodes over 9 years. To this day—25 years later—they can still command half a billion dollars for their rights over a five-year period.
And when those five years are up, they can do it all over again.
You’re probably not going to create Seinfeld-level digital assets worth billions of dollars over their lifetime.
But you can still create small knowledge products based on the stuff you say and do every day that produces some level of income over the years to come.
Creating intellectual property assets is a mindset.
Most of us learned it the wrong way from our parents: an honest day’s work for honest pay. But that’s a limiting paradigm in today’s age—especially for consultants.
The truth is, you do still need to work hard. But getting paid doesn’t require you to continue showing up to produce and sell real value with your expertise.
Think of your journey to create IP assets as a long-term investment.
A small product here, a larger course there. Over time, it will add up.
Start small and build your asset empire one tool or lesson at a time.