Quick note: Are you looking to up your consulting offerings? Register for my upcoming workshop on how to design highly profitable productized advisory services. Today is the last day for the early-bird price. More info here →
* * *
Allow me to ask you a few questions:
- Do you want more clients?
- Do you want better clients?
- Do you want to diversify your income streams?
- Do you want more free time to do other things?
- Do you want to feel less anxious about losing clients?
- Do you want to make more money overall?
With few exceptions, most of us would answer yes!
Why not? That all sounds great.
Luckily, there’s one little (somewhat obvious) secret to it all: marketing yourself relentlessly.
Chances are, you know what to do. You know you need to start that podcast, build your email list, and give away your best thinking more often.
But for some reason, we don’t give our own marketing the attention it deserves.
We play it safe. We do a few things here and there. We post on social media and call it a day. We hope things work when deep down, we know we aren’t pushing through our comfort zone to do our best marketing.
This is your gentle and empathetic reminder that marketing gives you permission to stay in the game.
Without it, there is no game. Marketing unlocks more opportunities than anything else you’ll do.
You can’t control the results of your efforts, but you can control what you do.
Focus on what you can control by giving marketing all the time, energy, and thought you can muster.