I try to reach out to at least one person a day.
A colleague, friend, past client, or someone I respect on social media.
My approach is not strategic. It’s more philosophical in nature.
I don’t do it to “drum up business”. I do it because I’ve found that business and life is fundamentally centred around relationships.
And I want to foster that.
Building and maintaining good relationships with people you genuinely care about is inevitably going to be good for you and the people you connect with.
Maybe it will lead to some new client work down the line. Or an introduction. Or an exchange of good ideas.
Or, maybe you’ll just have an interesting chat. Either way.
I’m sure there’s a grand strategic plan you can use to stay in touch with people. But frankly, I think it would lose some of its power if you approached people with some overly strategic angle.
With no intention in mind, just say hi to people. Find ways to add value and be generous if you can.
Serendipity happens when you connect with people. Say hi, make deposits into your relationships, and you will be rich in all the ways that matter.
P.S. Thinking of trying or phasing into advisory work? Register for my upcoming workshop on how to design highly profitable productized advisory services. It’s a mouthful to say, but it’s that good. More info here →