There’s a well-known podcast marketing strategy where you interview ideal clients and people of influence in your industry so you can make new connections… and potentially even drum up some business.
Those are valid goals and tactics. However, if that’s your sole focus, it ignores a fundamental component of the spirit of podcasting: your listeners.
If your goal is to get listeners, there’s a good chance you’ll interview different people (or go solo!) than if your goal is to develop personal relationships.
I’m not saying one approach is better than the other. You might do a little bit of both. In fact, you probably should!
It genuinely comes down to your goals.
But if you want to develop loyal listeners above all else, you might benefit most by taking a mindset of service to your listeners—not solely to developing relationships for your personal gain.
Decide on your goals, then decide on guests and format.
P.S. Thinking of ramping up your advisory services? Register for my workshop on December 7th about how to design highly profitable productized advisory services. It’s a mouthful to say, but it’s going to be that good. More info here →