A lot of people feel like they have to write something long and in-depth for it to be valuable enough to send to their email list.
So, they procrastinate.
“No time. Can’t make it perfect. I’ll do something later”.
They’re daunted by their self-imposed requirement for something long and substantial.
To me, the opposite is true. I see a lot of emails that are too long.
And what happens? I don’t read them. I save them for later. But later never comes.
Twitter has been successful because all the ideas are bite-sized. There’s no homework for later.
As consultants, maybe our emails are better off being short?