Are you selling what you want to sell or what the market is asking for?
Ideally, you get to do both.
But to stay in business, you need to do the latter.
If you sell just want you want to sell, there’s no guarantee people will buy it. Artists have this challenge.
Instead, if you aim to sell what people are already looking for, the chances of you succeeding goes dramatically higher.
But how do you find out what that is?
Research. (You do do research, right?)
What do people ask you for help with already? Who do you like to work with? What do those people already buy?
Can you point to real cases where your target audience is buying something you plan to sell? If so, that’s a signal.
If you sell what the market is asking for, you’ll have a sustainable business.
If you can convert that into work you also love, you’re ahead of most.
First make a sustainable business, then build in the love.