I recently bought a new iPhone 12 and got the leather case with it.
I was surprised to see how bulky it all felt after my last phone.
Sure, it was a slightly bigger phone (by a little), but with the new case too, it felt quite clunky by comparison.
Peel focuses on making the thinnest cases for your iPhone or Android device. That’s all I know about them, but it was enough to make me think of them, seek them out, then buy a new case for that very reason.
Sometimes, good marketing is about picking one thing and going to the edges with it.
So, what are you the only/most/best at?
Try focusing on that one thing in your marketing and let people uncover all the other benefits of your products and services later on.