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Kevin C. Whelan

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February 2, 2021

Be unreasonably reliable

Writing and publishing every day says something.

Even if your writing isn’t perfect, the fact that you show up consistently each day sends a clear message.

It says that you’re reliable. You’re committed, even when it’s hard. You’re a professional.

And that’s rare.

In a world full of low competence, no follow-through, and wavering levels of consistency, showing up every day demonstrates dependability.

And because it’s rare, people notice it. They’re looking for signs of dependability. You stand out.

Be unreasonably reliable. That’s where the value is.

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