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Kevin C. Whelan

Marketing Strategy Advisor and Mentor

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April 21, 2022

How to properly categorize your products and services

Mindshare Pro used to be a premium upgrade to the free Mindshare Community membership.

But in my opinion, that was a mistake. It should have been positioned as Group Coaching.

And the templates/resources should be categorized separately as knowledge products.

Why does all this matter to you? Because miscategorization creates confusion for you and your clients/prospects.

In this episode, I talk about how to properly categorize your own products and services, how to break them down, why it matters, and also how to apply it to an industry like web design.

Give this a listen and let me know if your products and services have had similar categorization issues.

Click to listen and subscribe.

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