I received 49 email newsletters today. That’s just my main email. I opened 10 of them.
It’s interesting to observe my inbox for a minute. What did I open? Why did I open it? What action did I take? What influenced me?
I think we’d all publish better content if we observed our newsletter consumption habits more often to see what engages us.
We’d be more aware of things like frequency, depth, conciseness, uniqueness, overwhelm, subject lines, hooks, clutter, white space, design—and the plethora of other factors that go into someone’s experience of our emails.
I don’t have any concrete lessons or tips for you today. It’s just fun to look back and observe. To see what compels me. Maybe it will inform my own writing.
I personally like simple emails like this one. A letter to a friend. An idea you can take while on the go. It aligns with my business strategy which is based on intimacy.
I also like to go deep on a subject when the ideas are well-articulated by the author. Ideally via audio, but also via long-form writing.
Almost always, I like things that are highly specific to what’s on my mind right now. Things aligned with my specific goals at this moment. Or new ideas that add-on to my thought process nicely.
Have you done something like this lately? What did you notice?