I read on Twitter today from someone I respect that daily newsletters are exhausting for both the creator and the reader.
While I can see how it might seem like the case, I’m not so sure it’s true for everyone.
So, in meta fashion, I thought I’d spill some thoughts in today’s daily post.
As a reader, I’ve personally bought from every single daily blogger I’ve subscribed to. I can count at least 5 or 6 people.
That doesn’t mean it’s the best strategy for everyone, but it makes a compelling case for me personally.
It’s the showing up consistently that matters most.
Plus, I personally like jumping in and out of people’s daily blog/newsletters whenever something catches my eye. I think you should write content you would want to read.
This is my 108th consecutive post, and I don’t feel exhausted yet. Some days are harder than others, but for the most part, I like it.
My newsletter has a 63% open rate as we speak, albeit my list is small. So I’m not sure if you’re exhausted just yet.
To me, the key to daily writing is to keep it short, fun, and light. To make it sustainable for the long haul.
People will open it when they want, ignore when they don’t. That’s fine.
Ideally, if you write daily, you should make it easy on yourself. Don’t overthink it, just get your ideas out.
The topics should not too heady most of the time. A mix of opinions, interesting ideas, fun finds, random thoughts, whatever.
As long as it’s interesting to your target market and ties into what you’re selling at least some of the time, it doesn’t really matter what you write.
Writing daily isn’t for everyone. If it’s exhausting for you, try keeping it easy or pick a better cadence for you.
And if people get exhausted reading it, they probably weren’t your ideal clients anyway. Either that, or you’re still figuring out how to connect on a level they care about. Writing daily will help fix that.
Or, you might be better off changing strategies. What do I know. 🙂
But these are my experiences.