Sending a daily email is rewarding. But it’s also challenging.
Daily content means showing up even when you don’t feel like it. Which is a lot.
People recognize that it must be difficult. Anyone who’s ever tried to create content knows how difficult it can be to publish anything, let alone do it every day.
Which bring me to my point: sometimes, the difficulty of your marketing is the message.
Much like Marshal McLuhan’s famous idea, “the medium is the message“.
It’s not what you write daily as much as it is that you write daily which makes the biggest impact.
Sure, the content of your marketing matters. If it’s not good, it’s not going to earn positive results.
But more important is the fact that people see you doing something difficult with your marketing. This is what creates the most impact.
Hard marketing is a signal for quality and trustworthiness.
It’s not a perfect science—nor does it guarantee success—but I do believe the idea holds truth.
Do hard marketing—the easy stuff won’t work anyway.