Some members of the Mindshare Community are starting a daily writing challenge.
This advice is for them, but it’s also for you.
The following are the three things to keep in mind the next time you write a blog post.
1. What is your goal for this post?
Picking a goal—whether it’s to promote a product or service or build a relationship with your audience—will significantly impact how you structure your writing.
Maybe your goal will be to sell a service or product. Or maybe it’s relationship building.
Whatever it is, know what you’re trying to do. Then, move on to the next part.
2. Who specifically am I writing this for?
When you write with someone specific in mind, the content is much more likely to resonate with a higher number of people.
When you write for a vague audience in your mind, it resonates with nobody. It’s counter-intuitive, but it’s true.
Pick an intended reader that aligns with your goals for the article. Then proceed to the last step.
3. How do you want to make your reader feel?
Marketing is as much about making people feel something as it is about creating logical value. It may be even more important than the logic in some cases.
I aim to make people feel inspired whenever possible. I also give my readers tough love if I think they might need to hear it.
But it always comes from a place of advocacy. I want my readers to feel like I care about them, because I do. That’s my mindset.
If you write with these things in mind, your content will be more effective in reaching your goals, connecting with your audience on a deeper level, and leaving people feeling good about you and what you write.
And that keeps them coming back for more.