I was listening to Zig Ziglar’s audio book, Secrets of Closing the Sales. It’s a fun listen, albeit a little old school.
One thing in the book that stood out was when it he talks about three factors that lead to lasting sales impact in business:
1. Frequency: how often people are reminded of you and your services.
2. Recency: how recently people were reminded of you and your services.
3. Potency: the level of impact your appearances make on people.
Daily publishing is great because it keeps a high degree of frequency and recency.
These alone give you an advantage.
Furthermore, if you’re skilled or lucky enough, daily publishing will also make a reasonable dent on the potency scale.
Not every time you publish, granted, but the total experience should make a reasonable impact.
So if you plan to publish less frequently, it will also affect your recency advantages. Which means your potency better be high to make up for it.
In other words, you better make a decent impact to have similar advantages to more frequent publishing schedules.
There’s no single way to succeed and a trade-off to every strategy.