I took my wife and kids out for a picnic yesterday for Mother’s Day.
We also brought a kite in the hopes we could do some flying. Problem was, the wind speed was slow and sporadic.
We were able to catch a few gusts of wind and get the kite in the air, but it wasn’t long before the breeze stopped and it would come floating down again.
To keep it in the air, I had to do my fair share of running and pulling of the string. It was pretty funny to watch, actually.
And this is a perfect analogy for business. Right now, we’re all flying metaphorical kites in the market winds.
Some of us are catching air and letting our kites soar. Others can’t even feel a light breeze in their direction.
One thing is for sure, you can’t fly a kite if there is no wind, no matter how good your kite is.
Similarly, you can’t sell something if there is no demand for it, no matter how good the product or service is.
Either go where the wind is or expect to be doing a lot of running to keep your business off the ground.