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Kevin C. Whelan

Marketing Strategy Advisor and Mentor

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January 23, 2022

Write to capture the value of your ideas

If I didn’t write every day, I’d probably write a LOT less frequently. The deadline keeps me going—even when I don’t feel like writing.

And if I wrote less frequently, I’d probably come up with fewer interesting ideas. Not that all my posts are hits. They’re not. That’s not the point.

The point of writing daily is to force yourself to think about and clarify your ideas. You then use those ideas in your education and advisory work, which is where you capture their value.

It also lets people see how you think—which is the very thing you get paid for. In some ways, it’s a sample of what it’s like to work with you.

You don’t need to write daily, but the more you write and publish, the clearer your thinking will be and the more ideas you’ll have.

As an advisor, those ideas are where your value comes from.

Write to capture that value.

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