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Kevin C. Whelan

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May 15, 2021

Useful content

I recently heard on a podcast an idea that was simple, yet stuck with me for some reason.

I think it was Lenny Rachitsky on a Creator Lab podcast episode. I highly recommend you give this one a listen—he breaks down his approach to marketing in an interesting and unique way.

Anyway, the idea that stuck with me is that for his Substack subscription, he focuses on creating content people could actually use the next day. 

In other words, he aimed for his content to be practical and down to earth so that people would genuinely get value from and use it.

This idea might seem obvious to you. And in a way, it is obvious.

But it reminded me to bring home ideas in my own content so they could be used by you, my reader, in some practical manner the next day.

So let’s make this post useful for you. When you go to write your content next, ask yourself: could someone use this tomorrow or do I need to make this more practical and useful in some way?

There’s your idea for the day. I hope you put it to use.

P.S. Like this post? Subscribe to receive my best ideas on how to build and run a marketing practice you love. ❤️

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