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Kevin C. Whelan

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February 21, 2022

The remedy

It’s easy to skip your own marketing.

You do it for others all day and it can be hard to muster the energy and time it takes to do your own.

But then there’s also the other factor: the Resistance.

It’s the inner dialogue that talks sweet “logic” in your ear to convince you not to do what you planned to.

This is the one to be most aware of.

Finding time to do your own marketing is a solvable issue. It’s a matter of prioritization. There’s always time to do some.

The second part, the Resistance, is craftier. But it has a remedy, too.

In both cases, the remedy is to make a plan and stick to it no matter how you feel.

Know this: your content is good enough.

Some days, you’ll think it’s not and people will tell you it’s precisely what they needed to hear.

Other days, you’ll write an instant classic and nobody says a word. Not a like nor a comment.

And other days still, you’ll create content that isn’t your best. And that’s okay. You get to have another chance to do better tomorrow.

All you can control is making the plan and then deciding to stick to it no matter how you feel.

Good, bad, or ugly, make the decision to keep showing up.

It’s not sexy but it works.

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