A lot of info products give you immensely valuable information to use in your business.
They help you get smarter and do your job better, which can have a big impact on your bottom line.
It has for me.
And sometimes—sometimes—if you really put in the work, you can transform your entire business with that knowledge.
But in my experience, the biggest transformation comes from direct feedback and coaching from someone you trust.
When you’re making an investment decision into your professional development this year, ask yourself what kind of improvement you’re trying to make.
If you want to make incremental improvements to your business—even significant ones—info products can be immensely helpful.
It’s just harder to squeeze all of the juice out of the lemon that way. Nobody is there to hold you accountable or fix the inevitable mistakes in your implementation.
But if you want to make a serious transformation, it’s often better to get help from someone who’s done it before and can help you adjust to the nuances of your situation and avoid the pitfalls along the way.
Both types of solutions are worthwhile for what they do.
I invest heavily into coaching and info products every year and it shows on my bottom line.
I’d be out of business without them. There is no school for what we do.
But I’d be lying if I didn’t say coaching has the bigger impact in terms of transformation—at least for me.
It just costs more up front—often a lot more—and that feels riskier.
I’m working on a beta group coaching program starting next month. I’m pretty sure it’s going to transform the businesses of all five participants in the group for a negligible cost.
If you’re interested, I have a couple spots left but lots of people asking. Don’t wait.
Hit reply and I’ll send the rest of the details.