Here’s a little mindset consideration for you:
All businesses need marketing.
No business can exist without it. Even people who “don’t do marketing” still have a website and still interact with their customers on a regular basis.
Without marketing, you’re invisible. There is no business.
Successful companies spend money to do marketing the right way.
Are they spending it on you?
If not, is it because they’re not aware of you? Is it that they don’t think you can help? Or is it some other reason?
Here’s one thing I noticed as both a marketing consultant and educator: business coaching and education are not a necessity.
Most businesses don’t invest much in those categories.
But marketing services? You bet they do. Which means they’re inherently a lot easier to sell.
If you’re finding it difficult to get new clients, here’s the simplest way I can help you in 2 minutes:
1. Make sure people know you exist.
Put something out there. Show up on LinkedIn or wherever your clients hang out. Deploy the Golden Goose strategy for added leverage.
Your first goal is to ensure people know you exist in the first place.
Sounds obvious, but yet I bet even some of your friends don’t know what you do.
Think in terms of how you can get your mere existence out to more people.
Good things will happen.
2. Give people a taste of your expertise.
Ever go to Costco, try a sample of cooked food, and then buy something you never would have otherwise?
Samples work. People don’t know what you have to offer until they’ve sampled it.
Give away your best thinking. Create mini ah-ha moments. Talk about what the successful companies in your space are doing.
Write on a micro topic so people see the depth and specificity of your expertise. Then go deep on a broader topic to show people how comprehensive you can be.
Don’t hold back your best ideas, either. People will pay you well only when they believe you have unique and valuable expertise. Show them.
And that’s it. Simple, right?
At the end of the day, the more you remind people you exist, and the more expertise you can let people sample, the more clients you will have.
P.S. Since you’re paid for your expertise, why not invest in developing it faster? Mindshare‘s library of training, and coaching has you covered. Our latest training was on the aforementioned Golden Goose strategy, which you get access to as a member. Check out the sign-up page for an updated list of what else is inside.