Let’s say you release a new product or service.
Maybe you announce a new coaching offer. Or a new course.
And at first… it’s crickets.
Did you do something wrong? Is it priced incorrectly?
Chances are, you have a great offer. The problem is, only a small percentage of people will be ready to buy today.
They’re now in the consideration phase of the purchase. In other words, they’re thinking about it.
The best thing you can do is focus on the system. To build a sustainable process for getting in front of your ideal clients consistently and (with value) until they’re ready to buy.
Even better would be to do the pre-sell. To talk about your thing long before it’s ready. To warm people up to the idea months in advance.
But since that’s not always possible, the next best thing is to launch your offer and continue with your marketing, knowing it will take time for people to warm up to the purchase.
For non-impulsive offerings, it takes time for people to be ready to buy.
Think in systems, not in immediate results.
P.S. On Thursday, I’ll be dropping a couple of Black Friday things. One of them will be on how to design your productized advisory services. Things like scope parameters, value-adds, guarantees, sales copy, risk removals, and more. Keep your inbox open until then.