Advisory services come in two forms:
- Access to your brain
- Access to your brain with supplemental resources included
(They don’t come packaged with your hands, though. That’s something else).
The more resources you can include in your advisory offerings to supplement access to your brain, the more valuable your offerings can be.
Templates, training, playbooks, people, and other resources—all of it can make your advisory services more compelling and more valuable to your clients.
The value comes from things like faster implementation, easier knowledge transfers, and less friction overall. A number of efficiencies are created—and that creates real financial value.
With that added value, you will not only need to spend less time helping clients get things done, you’ll also be able to increase your prices commensurate with your added value.
But remember: adding more “stuff” doesn’t increase your value and profitability.
Adding more value does.
P.S. This week, I’m announcing the launch of a workshop to help you design and package your advisory services. Stay tuned for that.