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Kevin C. Whelan

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July 7, 2021

Writing daily into the void

When you first start writing daily, it feels like you’re writing into the void.

No audience, no subscribers, very little social media engagement.

But people are noticing, whether you can see it or not. It happens slowly, at first. You’re finding your voice, ideas, and style. It takes time.

Eventually, people start to notice you showing up, day in and day out. They see your commitment. They begin to grow familiar with you and your ideas.

You start to see what’s resonating with your ideal audience. You double down on what’s working, ignoring what isn’t.

This is the process. Or, as Seth Godin likes to call it, The Practice. You show up regardless of the immediate results.

It’s how you build your reputation. You do it through repetition and consistency. You harden your thinking and figure out what your big ideas are.

If you quit too soon, you’ll see no results. If you stick with it, you’ll not only build credibility, which is number two on the Mindshare Methodology pyramid, you’ll start to see signs of life.

People will begin to reach out and engage with you. You’ll start generating leads. You’ll close a few.

Slowly but surely, you build a name for yourself. It’s not quick, but it works.

Keep your eye on the long game and stay consistent.

(This is day 242 of my daily writing habit. It does get easier, too.)

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