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Kevin C. Whelan

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July 25, 2021

Premium doesn’t always mean the most expensive

There’s a difference between premium and being the most expensive.

Premium does infer quality. But the most expensive does not always mean the highest quality.

There’s a time and place to be the most expensive option.

But sometimes being premium while being just expensive enough can enable you to be the most successful over the long run.

Price appropriately for your situation. But whatever you do—be premium.

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