There are two main ways to generate more demand for your consulting services: high-quality content and an ultra-compelling value proposition.
Here’s how I think about both…
The value proposition is all about the transformation you plan to help create.
Below is an example of a value proposition (mine):
I help marketing professionals transition from selling their hands to selling their head so they can generate greater profits and make a bigger impact with their expertise.
It may not be perfect, but it gets the idea across and paints a picture of the transformation I help people make.
The next part is high-quality content. It doesn’t matter what kind it is as long as your intended audience wants to consume it.
It could be blog posts, emails, podcasts, video, social media, ebooks, webinars—doesn’t matter as long as it’s high-value.
You also need to create enough volume for people to notice and become blown away by the value you’re offering for free.
One good article or resource won’t cut it.
When you combine a strong value proposition with a serious volume and quality of content, you’re going to do three things:
- Attract the people you want to work with
- Begin building a relationship with them
- Create the trust necessary to do business over time
If you’re not seeing traction with your lead flow, it might be either your value proposition is off, or the quality and quantity of your content are missing the mark.
By the way, niching helps with both.
If you want help with any of this, hit reply to this email (or email firstname.lastname@example.org if you’re reading this via RSS/blog).
Tell me about your business and goals. If you’re a fit for the group, I’ll invite you to the new free tier of the Mindshare community.