A big part of being a marketing consultant is having a vision about how things should look and function.
Clients hire you not just for your technical and creative abilities, but also your taste.
The way you do things—for yourself and your clients—adds up to a total experience that your clients should be able to see and buy into.
The sites you help your clients design, the content you help create, the brands you help shape—these should all reflect your taste and standards.
It’s another reason why you want to have case studies, testimonials, and share work samples on social media.
It’s also why you should strive to make your own marketing meet your tastes and standards. Your marketing will never be perfect, but it should showcase your general taste, at the very least.
Skills are everywhere. Taste is unique. Showcase it wherever you can.