The last time I emailed you was September 8th. That was 28 days ago.
And if you’re anything like me, you probably received about 1,400 email newsletters since then.
(That’s because I get about 50 newsletters per day. 🙈 )
You might not be as bad at unsubscribing as me, but there’s a good chance you’ve seen a LOT of newsletters flow through your inbox since then.
You might even have forgotten who I am or what you signed up for! Several new people have subscribed since then. I feel bad.
If you’re not an ever-present part of people’s awareness, you quickly become invisible. Like the Shopping Network, you want to be a program not an event.
Content has been the lifeblood of my business. It’s been the origin of most of my leads—whether indirectly or directly.
That’s why there’s no greater guidance I can give you than to publish content yourself. Ideally at a high frequency.
It’s especially true when you launch a new venture or want to begin to fill your pipeline. People notice high frequency.
I wrote daily for around 500-600 days in a row until about a year ago when I dropped the habit as my daughter was born.
But that writing habit got people aware of me and helped get the membership off the ground.
Whatever your approach, content can be your best friend. It’s how people know you have expertise to offer (the thing they are buying from you).
It’s the sampler that makes buying less risky.
But it’s so easy to let it slide. And once you let it slide for a week or two, it’s hard to get it going again.
This is your reminder to get it going. Keep it short and frequent. Think base hits.
Then worry about sprinkling in some home runs from time to time.
They’ll be a lot easier to achieve once you have some momentum.
Have a great weekend!