I’m a big fan of companies who define and share their guiding principles and/or create manifestos explaining their core beliefs about their work.
Whenever I see a good example of one, I swipe it for later. I hope to make one of my own some day—it’s not only good for marketing, it’s good for creating clarity around what matters.
37 Signals is a great example. As far as I know, they’ve had 37 principles since the company was founded, though it looks like some have changed over the years.
Check out their current version here: https://37signals.com
And the originals: https://1999.37signals.com
If you could summarize your core principles or create a manifesto showcasing your core beliefs, what would it say?
Feel free to reply if even one idea comes to mind that you’d like to share.