The longer I do education and advisory work, the more I notice how hard—if not impossible—it is to create and sell a new product or service based solely on my own imagination.
And the closer I am to my ideal target market, the easier it is for me to know what to offer.
Why? Because I talk to them. There’s no magic secret there.
If you’re just getting started, optimize for conversations. Reach out to people. See what they are working on. Build or join a community with them.
Try to observe what challenges they have without imposing your ideas on them.
Start with the ideal target market, actually speak to them, deliver a custom solution, then figure out how to productize and communicate it later on.
No matter how smart you are, it rarely works any other way. Not for something new, at least.