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Kevin C. Whelan

Marketing Strategy Advisor and Mentor

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February 18, 2021

A visual approach to a marketing plan

Here’s an interesting way to approach the development and visualization of a marketing plan.

It uses four quadrants to lay out marketing channels (and perhaps investment) based on whether a client is looking for a product like yours, and whether the target market is specific or not.

There are lots of ways to organize your marketing plan. This was a useful visualization to perhaps replicate with a client.

 

h/t Tim Suolo who shared Kevin Lord Barry‘s resource on Twitter.

Filed Under: All Audiences, Marketing Consultants

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