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Kevin C. Whelan

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May 13, 2022

Twitter growth and memes-as-marketing with Dagobert Renouf (audio)

I interviewed Dagobert Renouf of Logology last week on how he’s been so successful on Twitter.

Dagobert is extremely active and publishes a meme every day of the week, which is a big hit for his 30k+ audience.

But like any successful story, there’s an underlying mindset and strategy that makes the tactics more successful.

So I wanted to dig into those. And he delivered.

​We’ll get into the specifics of:

  • ​His overarching Twitter strategy
  • ​Why he believes memes work so well
  • ​How he comes up with his meme ideas each day
  • ​How he actually creates and publishes his memes
  • ​His approach to engaging with accounts—small and big—at scale
  • ​The tools he uses to manage Twitter as a power user
  • ​How he’s grown his logo design business with this strategy
  • ​And a range of other topics!

Listen in to hear this episode—it already changed my thinking and approach to Twitter.

Mentioned links

  • Logology
  • Dagobert on Twitter (@dagorenouf)
  • Black Magic (Twitter CRM/Analytics)
  • Rocket (emojis for Mac)
  • Imgflip (meme inspiration)

> Click here to listen or add Mindshare Radio to your podcast player.

 

P.S. You’ll hear me saying “mm-hmm” a lot, which may be slightly annoying to the listener (it annoyed me) so I will fix that for future episodes!

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