I started Mindshare to help solo marketing professionals create more leveraged and profitable practices.
I do that by focusing on the business side of what we do. Things like sales and marketing, client delivery, and business model design.
Everything I teach is broken down into my Four M’s Framework:
- Market (sales and marketing)
- Method (how you deliver your work)
- Model (how you package and price your work)
- Mindset (the important stuff between the ears)
The way I see it, there’s a path we all take. It goes something like this:
- Doing (execution work)
- Managing (fractional or agency work)
- Advising (strategy and consulting)
- Teaching (courses and templates)
(This path is part of the Model portion of my framework, by the way).
One step on the journey is not better or worse than another. They’re all fun and challenging in their own ways.
But generally speaking, it gets more leveraged and profitable as you go further down the path from doing to teaching.
Some of us skip steps along this journey. We go from freelancing to advising, perhaps.
Some of us only do one thing and never try the other models. Some of us do a little of everything.
Regardless of where you are in your journey, Mindshare is a learning community for solo marketers seeking to build more profitable businesses that suit their own specific goals and preferences.
If you want to see what it’s all about, the doors are open again for a little while.
Inside you’ll find:
- A suite of templates you can use to organize and deliver client work
- Hours and hours of in-depth training and live coaching recordings
- A private podcast with audio lessons and insights
- A supportive community of seasoned and newer marketers of all kinds
- Coaching and feedback from me and other peers in the group
Running a solo marketing practice isn’t easy and is fraught with challenges.
If you want to get an inside track and see what it’s about, be sure to join while the doors are open again. They open and close only a few times per year.
Gotta run to take my family out to dinner on this unusually warm February Canadian evening.
See you in the next one!
P.S. I also recorded a video earlier on the risks and downfalls of niching your marketing practice. You can watch that here if you’re niche-curious.