About five years ago, I met Gary Vaynerchuk briefly after a conference.
I asked him whether he thought it was possible to build a business doing pure strategy/advisory work.
I told him it was what I liked and was best at, but I wasn’t sure if it was a sustainable idea in the marketing field.
Gary has a several-hundred-person marketing agency. Love him or hate him, he knows a few things.
He told me I should do it if that was my thing. He made it sound obvious, as in, “if it’s your thing, you have to do it”.
While that’s typical Gary advice, it gave me a nudge to keep pursing this line of work.
As the years go by, his advice was not only good, it really was the obvious thing for me to do. I’m glad I listened.
Now I ask you, what is your “thing”? Are you doing it yet?
This is your nudge to lean into it.
P.S. Just for fun, here’s photo evidence of the encounter: