I was watching one of those on-demand lead-gen webinars where the host pretends they are live, but they’re not.
You know the kind. You opt in from an ad or sales page and magically, the next webinar is starting in just a few minutes.
I won’t name names, but I’m sure you know the kind.
I get it. Hosting webinars that replay every 20 minutes around the clock with a “live” chat component may trick enough people to convert at scale.
But for anyone with even a reasonable amount of technical savvy, it just reeks of misleading and scammy behaviour. It also completely ruins any hopes of being seen as having integrity. Forever.
If you want to run an evergreen webinar, just make it clear that it’s a recording. Don’t pretend it’s live 24/7. Even if it converts for some, you’ll ruin your reputation for many people who are smart enough to realize what’s going on.
Your reputation is all you have. Treat your potential clients like the intelligent people they are. And whatever you do—act with integrity.
You know this, I just thought I’d share this as a reminder not to get tempted by tactics like this.
It’s just not worth it.