I was watching a TV show the other day about people living off the land in the Alaskan wilderness.
Each of them cited adaptability, hard work, and self-sufficiency as the reason they’re able to live so remotely. They had some modern technology, but none of that outweighed their self-driven work ethic.
In your business, it’s no different. It should be hard. You should push yourself and your comfort zone. Which is why you should actually like what you do and who you do it for. That’s how you sustain it.
That doesn’t mean it should be stressful. There will be stressful days and moments, sure. But ongoing stress isn’t going to serve you. It will only hurt your performance and burn you out.
At the end of the day, there is no shortcut to success. It takes work. Hard work. And a bit of grit. At least some of the time.
Hard work and a little grit will enable you to be consistent with your marketing, deliverables, and results. And consistency is what builds a business.
At the end of the day, nobody can succeed for you.