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Kevin C. Whelan

Marketing Strategy Advisor and Mentor

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February 15, 2021

Sweat the basics

In order to be great at most things, you have to master the basics.

If you can’t perform the basics well, you’ll reach a plateau that will hold you back. There are few exceptions.

That’s one of the reasons I write every day. Writing is the gateway to marketing. It’s the skill that underpins all the rest.

By writing daily, I put in the reps needed to think and communicate effectively.

For you, it might be something else. But whatever it is, if you’re reaching a plateau, it might be time to simplify things and get back to the basics.

Chop wood, carry water, master the basics.

P.S. This is my 100th consecutive daily blog post. If you like my articles, consider referring a friend here: kevin.me/subscribe.

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