The more you specialize, the more you simplify your business.
Here are some examples of how this is the case:
- Your audience hangs out in fewer places instead of “everywhere” making it easier to show up where they are.
- The work you do is a lot more repeatable and patterns become more obvious, making your work easier and less time intensive.
- The services you offer are more specific and tailored to fewer people’s needs, making them a better fit for your ideal clients.
- The relationships you have develop more valuable and interconnected, making it easier to get referrals and do partnerships.
- Your expertise becomes more relevant to every client you work with, allowing you to achieve better results each time.
- Your marketing becomes more efficient and focused on a specific type of client, helping you attract and close more deals.
- You position yourself against fewer competitors, making it easier to stand out and demonstrate authority.
Instead of reinventing the wheel with every client, find a target market you want to serve and spend all your time learning what they actually want and need.
Do your research. Validate what people are saying, doing, and buying before you go and create your offers. Then keep learning some more.
Not only will this drastically simplify your marketing, it will simplify how you run your business, too.