Marketing Advisor, Mentor, & Educator

Kevin C. Whelan

Articles

2021

January

January 13, 2021Jan. 13, 2021
What to do when things aren’t working out for you
January 12, 2021Jan. 12, 2021
The emotional nature of consulting
January 11, 2021Jan. 11, 2021
Be known for one specific thing
January 10, 2021Jan. 10, 2021
How to listen to any article
January 9, 2021Jan. 9, 2021
What to do when your consulting work dries up
January 8, 2021Jan. 8, 2021
The tricky part of calculating customer lifetime value
January 7, 2021Jan. 7, 2021
How to create stuff people want to buy
January 6, 2021Jan. 6, 2021
Own it and move on
January 5, 2021Jan. 5, 2021
Be oddly specific
January 4, 2021Jan. 4, 2021
What happens when you aren’t charging enough
January 3, 2021Jan. 3, 2021
Where do you find your clients?
January 2, 2021Jan. 2, 2021
Your job as an advisor is never to convince
January 1, 2021Jan. 1, 2021
Brand vs. direct response marketing: which is better?

2020

December

December 31, 2020Dec. 31, 2020
How to make any marketing piece more effective
December 30, 2020Dec. 30, 2020
The tendency to overcomplicate
December 29, 2020Dec. 29, 2020
Should you position yourself as a fractional CMO?
December 28, 2020Dec. 28, 2020
Reflecting and planning for the new year
December 27, 2020Dec. 27, 2020
The value of marketing expertise
December 26, 2020Dec. 26, 2020
Should you pick a niche you’re passionate about?
December 25, 2020Dec. 25, 2020
The trick to daily blogging
December 24, 2020Dec. 24, 2020
Death to bullsh*t
December 23, 2020Dec. 23, 2020
The 8 key documents I use in my marketing consulting practice
December 22, 2020Dec. 22, 2020
What is your lemon factor?
December 21, 2020Dec. 21, 2020
The unsung tool in my consulting tech stack
December 20, 2020Dec. 20, 2020
Should you aim for quality or consistency with your content marketing?
December 19, 2020Dec. 19, 2020
Taking a breather
December 18, 2020Dec. 18, 2020
The two most important metrics in marketing
December 17, 2020Dec. 17, 2020
Looking for early signs of life
December 16, 2020Dec. 16, 2020
How to sell more of anything when it launches
December 15, 2020Dec. 15, 2020
You can’t move forward while standing still
December 14, 2020Dec. 14, 2020
Interview with John Meese on creating what your customers need
December 13, 2020Dec. 13, 2020
What do you do when you don’t feel like showing up?
December 12, 2020Dec. 12, 2020
Putting in the reps
December 11, 2020Dec. 11, 2020
What makes a good consulting methodology?
December 10, 2020Dec. 10, 2020
The compounding power of turning your work into a methodology
December 9, 2020Dec. 9, 2020
Why should they choose you?
December 8, 2020Dec. 8, 2020
The hard thing about marketing consulting
December 7, 2020Dec. 7, 2020
How important is it to like what you do and who you do it for?
December 6, 2020Dec. 6, 2020
Be generous with what you know
December 5, 2020Dec. 5, 2020
When you should turn down clients
December 4, 2020Dec. 4, 2020
What’s your backstory?
December 3, 2020Dec. 3, 2020
How to measure the actual effectiveness of your marketing
December 2, 2020Dec. 2, 2020
Own the whole problem
December 1, 2020Dec. 1, 2020
All great consultants have a methodology

November

November 30, 2020Nov. 30, 2020
Good positioning hurts
November 29, 2020Nov. 29, 2020
Your client isn’t always right
November 28, 2020Nov. 28, 2020
Why we need more marketing advisors
November 27, 2020Nov. 27, 2020
My first Black Friday offer
November 26, 2020Nov. 26, 2020
Love me or hate me
November 25, 2020Nov. 25, 2020
What people are really buying
November 24, 2020Nov. 24, 2020
A secret to coming up with good content ideas when you’re stuck
November 23, 2020Nov. 23, 2020
How to attract more clients
November 22, 2020Nov. 22, 2020
Being too busy is not only risky, it’s unethical
November 21, 2020Nov. 21, 2020
My audio recording setup in late 2020
November 20, 2020Nov. 20, 2020
How to reach busy people with educational content
November 19, 2020Nov. 19, 2020
How marketing really works
November 18, 2020Nov. 18, 2020
You can be specialized and a generalist at the same time
November 17, 2020Nov. 17, 2020
The systematic approach
November 16, 2020Nov. 16, 2020
The incentives behind your advice matters
November 15, 2020Nov. 15, 2020
Growing and de-risking are two sides of the same coin
November 14, 2020Nov. 14, 2020
Dirty taps run clean eventually
November 13, 2020Nov. 13, 2020
When you launch something new
November 12, 2020Nov. 12, 2020
Your thing isn’t for everyone
November 11, 2020Nov. 11, 2020
Lest We Forget
November 10, 2020Nov. 10, 2020
This is how long your blog post should be
November 9, 2020Nov. 9, 2020
Slow is fast and fast is slow
November 8, 2020Nov. 8, 2020
To be a thought leader, you must be prepared to be wrong sometimes
November 6, 2020Nov. 6, 2020
Why you should publish your consulting prices on your website

October

October 5, 2020Oct. 5, 2020
How to get started as a marketing freelancer or consultant
October 4, 2020Oct. 4, 2020
Do you need a website if you’re new to consulting?
October 3, 2020Oct. 3, 2020
The weekly newspaper
October 2, 2020Oct. 2, 2020
How to become an expert
October 1, 2020Oct. 1, 2020
An advisor’s only real asset is trust

September

September 5, 2020Sep. 5, 2020
Going your fastest

August

August 26, 2020Aug. 26, 2020
The value in taking a stance
August 10, 2020Aug. 10, 2020
How to create content that gets consumed today

July

July 31, 2020Jul. 31, 2020
Be the fiduciary
July 24, 2020Jul. 24, 2020
Three ideas to be enthusiastic about
July 17, 2020Jul. 17, 2020
Choosing between independence, experience, and speed for my new mentorship group
July 10, 2020Jul. 10, 2020
How to build familiarity with your audience
July 9, 2020Jul. 9, 2020
How to write like the great entrepreneurs
July 7, 2020Jul. 7, 2020
Paper, twigs, branches, then logs
July 3, 2020Jul. 3, 2020
How to find the balance between *working* and producing content for yourself
July 2, 2020Jul. 2, 2020
Don’t ignore your dreams

June

June 30, 2020Jun. 30, 2020
The Success Path of the Independent Professional—from Employee to Equity
June 19, 2020Jun. 19, 2020
The five ingredients of an independent communications platform
June 12, 2020Jun. 12, 2020
Why personal blogs ≠ branded websites

May

May 29, 2020May 29, 2020
Breaking the bubble
May 25, 2020May 25, 2020
How to start building a community around your newsletter
May 19, 2020May 19, 2020
A look at Basecamp’s Before & After page

2019

December

December 30, 2019Dec. 30, 2019
Negative reviews and positive word of mouth
December 6, 2019Dec. 6, 2019
The power of a memorable name
December 5, 2019Dec. 5, 2019
The tale of two realtors
December 4, 2019Dec. 4, 2019
To write daily, tighten the range of focus
December 3, 2019Dec. 3, 2019
The cons of writing and publishing daily

November

November 29, 2019Nov. 29, 2019
The pros of writing and publishing daily
November 28, 2019Nov. 28, 2019
The power of singular thinking
November 27, 2019Nov. 27, 2019
How to get your marketing messages heard
November 26, 2019Nov. 26, 2019
Why good design matters in marketing
November 25, 2019Nov. 25, 2019
Lessons from a sushi master on consistency
November 22, 2019Nov. 22, 2019
You just proved these signs work
November 21, 2019Nov. 21, 2019
The genius behind Wendy’s charity campaign
November 20, 2019Nov. 20, 2019
280 words daily for a month

October

October 31, 2019Oct. 31, 2019
Why you should work on your marketing daily
October 21, 2019Oct. 21, 2019
Two specializations, two brands, one door

August

August 25, 2019Aug. 25, 2019
Nobody wants to read your sh*t

2018

July

July 29, 2018Jul. 29, 2018
Roundup #7: Taking a sabbatical, creating a business utopia, being prolific, and pitching yourself as a podcast guest
July 4, 2018Jul. 4, 2018
Should You Buy Social Media Followers?

June

June 25, 2018Jun. 25, 2018
Roundup #4: Tell your story in 4 words, 1 single benefit, best Spotify playlist for work, unconventional happiness advice, new tools I am using
June 2, 2018Jun. 2, 2018
Roundup: Focused marketing for general businesses, creating a brand name, what good marketing feels like, and doing the bare minimum
June 2, 2018Jun. 2, 2018
Aim for the Bare Minimum

May

May 30, 2018May 30, 2018
This Is What Good Marketing Feels Like

March

March 8, 2018Mar. 8, 2018
Fear = Progress

2017

August

August 31, 2017Aug. 31, 2017
There Are No Shortcuts in Business
August 28, 2017Aug. 28, 2017
What Makes You Noticeably Different from Your Competition?
August 16, 2017Aug. 16, 2017
The Most Important Career Asset You Can Develop

July

July 13, 2017Jul. 13, 2017
Why a One-Size-Fits-All Digital Strategy Won’t Fit
July 12, 2017Jul. 12, 2017
“Dominating” Your Business
July 11, 2017Jul. 11, 2017
Why Digital Strategy is Not an Event, It’s a Process
July 10, 2017Jul. 10, 2017
The Unexpected Part-Time Job of the Business Owner
July 6, 2017Jul. 6, 2017
The Agency Model is Broken: Conflict of Incentives

June

June 27, 2017Jun. 27, 2017
“Hacking” the 5AM Club

April

April 26, 2017Apr. 26, 2017
Slow Travelling and Working Abroad
April 6, 2017Apr. 6, 2017
Slow Business: Partners vs. Suppliers

February

February 23, 2017Feb. 23, 2017
Paying Yourself

2016

December

December 8, 2016Dec. 8, 2016
Restrictions in Business
December 7, 2016Dec. 7, 2016
Client Work vs. Creating Content

November

November 22, 2016Nov. 22, 2016
The Tie-In Strategy
November 8, 2016Nov. 8, 2016
Create Bad Content
November 7, 2016Nov. 7, 2016
#DigitalStrategist