I’ve never had a problem attracting clients. For that, I’m grateful. Is it because I’m smarter than the average marketing consultant? Nope. It’s largely because I publish a lot of content. Here are some of the things I publish: Daily blog posts Daily emails Private podcast episodes (Mindshare Radio) Guesting on other shows Host webinars …
You can’t rush a new consulting business
There’s a tendency to think marketing isn’t working if it doesn’t get an immediate result. Maybe you see that tendency in yourself, or maybe you notice some clients with it. Months go by and it feels like it’s crickets. The reality is, even if you have the right positioning, messaging, offerings, and manage to get …
Find a niche you belong to
Sometimes, the best places to look for a niche is within the sub-cultures you belong to. Specifically, look in the areas in which you are a superconsumer. What do you buy the most? Where are you price insensitive? What content do you consume the most? I believe you can be successful in almost any industry. …
The difficulty of your marketing *is* the message
Sending a daily email is rewarding. But it’s also challenging. Daily content means showing up even when you don’t feel like it. Which is a lot. People recognize that it must be difficult. Anyone who’s ever tried to create content knows how difficult it can be to publish anything, let alone do it every day. Which …
This is almost guaranteed to attract clients
There are a lot of ways to find clients as a consultant. But I don’t know a better way than creating content consistently over time. You may find it works even better if you create lots of it. Daily, even. Especially when you’re starting. And I’m not talking about a few daily tweets or a …
It’s hard *not* to get clients this way
It’s hard not to attract clients when you publish your ideas every day. It may take time. It may take work. But there’s nothing like daily writing (or other forms of media) to help you establish your credibility, figure out your big ideas, and ultimately build a surface area big enough that your ideal clients …
What do you really want?
When is the last time someone asked you what you really wanted in your business? I’m guessing it’s been a long time. Or maybe never. Even your friends or loved ones—no matter how much they care about you—will rarely look you in the eye and ask you what your dream business looks like. And if …
Two ways to build demand in a new consulting business or niche
What do you do when you’re new to consulting and nobody seems to want what you’re selling yet? Here are two ideas to consider: 1. Make sure demand exists already for the category of thing you sell in the market you sell it to There’s no point in trying to sell ice to a penguin. …
Stagnancy is death
The first draft of my daily posts are usually pretty rough. It often takes several passes before the idea becomes clear in my mind, let alone “on paper”. It’s no different with any other area of my business. I’ll be refining what I until my last day on the job. Your business is a living …
Niching makes it easier to build an email list
For a long time, I struggled to build an email list. I finally got traction once I started specializing in the coworking niche. At first, I wrote a lot. Daily for a while. My blog was one of the only places that exclusively shared marketing tips for that industry. Indirectly, I also got access to …