Memes are an incredibly powerful form of communication. They allow ideas to replicate and spread virally using a combination of wit, creativity, and repetitive visuals. Just look at how well they perform on social media. And if you can learn to harness the power of the meme, you stand a much better chance of getting …
Live Interview: Memes as Marketing + Twitter Growth with Dagobert Renouf [RSVP]
This Monday, May 9th at 8am PST/11am EST/4pm UK, I’ll be chatting with Dagobert Renouf about how he grew his Twitter following to 30k followers and his startup, logology.co. Why should you attend? Dagobert publishes a daily startup meme he creates himself and gets tons of engagement each time. He’s a cult favourite. And for …
The medium forms the message
I’ve always been a little vague in my mind about whether my daily writings are emails, blog posts, or something else. My workflow is to publish to WordPress and have it auto-send to my email subscribers (you) via ConvertKit and RSS. I also share it in the Mindshare community to engage in conversations with members …
Some people need to hear this
I’d estimate that about 30% of my daily writing is any good. The problem is, the 30% that is “any good” varies by who’s reading it. For you, this post may not be valuable. For others, it may be just what they need to hear today. My thinking is this: you’re probably better publishing consistently …
Too niche or too broad
Mega streaming platform, Twitch, began as Justin.tv—a live 24/7 stream of site co-founder Justin Kan’s daily life. Obviously, that’s a pretty niche idea with a relatively tiny addressable market. Nonetheless, the idea got Justin and his team featured in all kinds of media outlets for its novelty. A while later, Justin.tv expanded to allow more …
Playing in traffic
There’s a concept I resonate deeply with that will help you generate more activity in your business. Carl Richards calls it, “playing in traffic”. It generally means putting yourself out there. Creating content, engaging with people, and interacting with the world. The more of it you do, the more likely it is that good things …
Come hell or high water
Once you decide to publish content, having a “come hell or high water” mentality makes things a lot simpler. When you publish on a pre-determined schedule no matter what, it forces you to create content with whatever time and ideas you have available. Committing is a forcing function that allows you to be consistent and …
Write to capture the value of your ideas
If I didn’t write every day, I’d probably write a LOT less frequently. The deadline keeps me going—even when I don’t feel like writing. And if I wrote less frequently, I’d probably come up with fewer interesting ideas. Not that all my posts are hits. They’re not. That’s not the point. The point of writing daily is …
Frequency, recency, and potency
I was listening to Zig Ziglar’s audio book, Secrets of Closing the Sales. It’s a fun listen, albeit a little old school. One thing in the book that stood out was when it he talks about three factors that lead to lasting sales impact in business: 1. Frequency: how often people are reminded of you …
Be sub-specific
In a sea of content, sometimes the best way to stand out is with sub-specific content. To give you some examples, here are some ways that I do that: Instead of writing for consultants, I write for marketing consultants. Instead of writing about marketing, I write about daily emails, or recurring systems, or leading indicators. Instead …