I’d estimate that about 30% of my daily writing is any good. The problem is, the 30% that is “any good” varies by who’s reading it. For you, this post may not be valuable. For others, it may be just what they need to hear today. My thinking is this: you’re probably better publishing consistently …
Too niche or too broad
Mega streaming platform, Twitch, began as Justin.tv—a live 24/7 stream of site co-founder Justin Kan’s daily life. Obviously, that’s a pretty niche idea with a relatively tiny addressable market. Nonetheless, the idea got Justin and his team featured in all kinds of media outlets for its novelty. A while later, Justin.tv expanded to allow more …
Playing in traffic
There’s a concept I resonate deeply with that will help you generate more activity in your business. Carl Richards calls it, “playing in traffic”. It generally means putting yourself out there. Creating content, engaging with people, and interacting with the world. The more of it you do, the more likely it is that good things …
Come hell or high water
Once you decide to publish content, having a “come hell or high water” mentality makes things a lot simpler. When you publish on a pre-determined schedule no matter what, it forces you to create content with whatever time and ideas you have available. Committing is a forcing function that allows you to be consistent and …
Write to capture the value of your ideas
If I didn’t write every day, I’d probably write a LOT less frequently. The deadline keeps me going—even when I don’t feel like writing. And if I wrote less frequently, I’d probably come up with fewer interesting ideas. Not that all my posts are hits. They’re not. That’s not the point. The point of writing daily is …
Frequency, recency, and potency
I was listening to Zig Ziglar’s audio book, Secrets of Closing the Sales. It’s a fun listen, albeit a little old school. One thing in the book that stood out was when it he talks about three factors that lead to lasting sales impact in business: 1. Frequency: how often people are reminded of you …
Be sub-specific
In a sea of content, sometimes the best way to stand out is with sub-specific content. To give you some examples, here are some ways that I do that: Instead of writing for consultants, I write for marketing consultants. Instead of writing about marketing, I write about daily emails, or recurring systems, or leading indicators. Instead …
My not-so-secret to attracting clients
I’ve never had a problem attracting clients. For that, I’m grateful. Is it because I’m smarter than the average marketing consultant? Nope. It’s largely because I publish a lot of content. Here are some of the things I publish: Daily blog posts Daily emails Private podcast episodes (Mindshare Radio) Guesting on other shows Host webinars …
You can’t rush a new consulting business
There’s a tendency to think marketing isn’t working if it doesn’t get an immediate result. Maybe you see that tendency in yourself, or maybe you notice some clients with it. Months go by and it feels like it’s crickets. The reality is, even if you have the right positioning, messaging, offerings, and manage to get …
Find a niche you belong to
Sometimes, the best places to look for a niche is within the sub-cultures you belong to. Specifically, look in the areas in which you are a superconsumer. What do you buy the most? Where are you price insensitive? What content do you consume the most? I believe you can be successful in almost any industry. …