If you’re going to write every day, you need to get into a rhythm that feels natural for you and your readers. The easiest way is to do this is to write like you’re writing to a friend. There’s only so much hard content people can handle. And it’s too much work to make every …
Why you should work on your marketing daily
It’s easier to do things daily than it is to do them weekly or monthly. It’s counter-intuitive but it’s true. When I exercise daily, it isn’t even a thought. It’s a habit. I make time for it and it gets done. No excuses. And it’s the same with your marketing. If every day you publish …
The trick to daily blogging
I used to go running first thing every morning. I’d get up early, put on my running shoes and appropriate clothing, and get running. I’d be on the road before my brain even realized what was happening. No matter what happened, I ran. I ran through rain, shine, show, ice and everything in between. Usually …
To write daily, tighten the range of focus
One strategy for maintaining a daily writing habit is to keep within a narrow range of topics. Much like Barry Schwartz’s book, The Paradox of Choice, the more options you give yourself in terms of topics, the more paralyzed you will likely be when you sit down to write. This blog is about marketing. But …
The cons of writing and publishing daily
Yesterday, I listed a few pros of daily writing. I’ll probably go back and add to it as more ideas cross my mind. I just wanted to get it posted, not perfected, and the same goes with this post. After writing the below list of cons and revisiting this intro, I realized I could almost …
The pros of writing and publishing daily
I’m seven days into my “daily writing for a month challenge“. This isn’t my first time writing/publishing daily, but I’m reminded about the pros and cons of committing to daily writing. These ideas are a combination of what I learned before and what I’m noticing now. Below are a few of the pros of daily …
280 words daily for a month
There is a slow (but growing) trend of people who write and publish a blog post every day. Truthfully, I wish I was one of them. No, let me clarify: I will be one of them. It takes a lot of discipline to show up publish every day. It’s not that writing is hard, it’s …
Why you should work on your marketing daily
It’s easier to do things daily than it is to do them weekly or monthly. It’s counter-intuitive but it’s true. When I exercise daily, it isn’t even a thought. It’s a habit. I make time for it and it gets done. No excuses. And it’s the same with your marketing. If every day you publish …
How to change your consulting niche
This is a tricky question because there’s no single best way to approach this. But if you feel like: a) you’re just not into the niche you’re serving or b) it’s just not the most compelling option for you …it’s worth considering a change. Because here’s the thing… your niche isn’t your personality. It’s not your …
How to attract your first consulting clients
Whether you’re looking for your first or fiftieth client, here are the simple yet effective pieces you’ll want to build and improve on over time. 1. Pick a target market It doesn’t need to be hyper-niche. But it can’t be “everyone” either. I recommend starting a little general and tightening as you go. Just like …