Here’s something I found on Twitter the other week that I thought was interesting. It’s from a recent study by the University of Alberta, which makes it more than just a clever marketing meme. The basic idea is that the more messages you try to share in an ad at one time, the less impact …
Sweat the basics
In order to be great at most things, you have to master the basics. If you can’t perform the basics well, you’ll reach a plateau that will hold you back. There are few exceptions. That’s one of the reasons I write every day. Writing is the gateway to marketing. It’s the skill that underpins all …
If you don’t know what to write, start writing
One of the beautiful things about writing daily (or producing any kind of content daily) is that it forces you to find things to talk about. It can be hard to come up with new ideas every day. I’ve shared ideas on this before, such as writing for one real person, keeping a list of …
What to do when your consulting work dries up
I was speaking with someone recently who has been a marketing consultant for a few years but has seen their advisory work drop off recently. When you lose most of your clients, you definitely begin to panic. After all, it’s not a quick and easy process to get advisory clients. You need to be marketing …
The 8 key documents I use in my marketing consulting practice
In my consulting work, I use Google Drive to managed shared projects and documents. When I begin with a client, I ask them to create their own Google Drive folder and invite me. I then move my key working documents into their folder so they “own” them should I ever get hit by the lottery. It’s …
You can’t move forward while standing still
For the last 37 days, I’ve been posting one new short article a day. At points, I feel tired or unable to come up with anything original. So I share something I found that day or express an idea that’s been bouncing around in my head. Some days, I feel like not publishing something. Missing …
How to get started as a marketing freelancer or consultant
Someone asked me today how to do what I do for a living. I think they meant working for ten clients instead of one boss. They currently work in the marketing department for a fast-growing company. They know they could potentially earn more doing it full time for themselves, but their question was one we …
Roundup #6: A video-driven business model, lessons from a copywriting genius, email marketing inspiration, email newsletter checklist, blogs, platforms, and permission
This Week: A deconstructed, scalable business model driven by video (video) 🎥 Lessons from a copywriting genius (podcast + resource) 🖊 Inspiration for your email marketing campaigns (resource) 💌 An email newsletter checklist (resource) ✅ Blogs, platforms, and permission (podcast) 🤔 1. How I Made $100,000 From 1 YouTube Video One of the reasons you …
Roundup: Focused marketing for general businesses, creating a brand name, what good marketing feels like, and doing the bare minimum
This Week: How to Do Focused Marketing for a General Business 📹 (video) How to Create a Great Brand Name 📹 (video) This Is What Good Marketing Feels Like 🐶(kevin.me) Aim for the Bare Minimum 🏃(kevin.me) 1. How to Do Highly Focused Marketing for a General Business (video) 📹 This video changed how I look …
Aim for the Bare Minimum
A few years ago, I realized I had gained some weight. Not a lot, but enough that I noticed it happening. I was in my late twenties and it became apparent that I could no longer eat literally anything I wanted and remain in decent shape. As a kid, I was quite active, so remaining …