Something you did recently netted you good results. Maybe you did a guest webinar, or got featured on a podcast, or created a new opt-in incentive for your email list. Maybe you’ve been writing daily or did some outreach on LinkedIn. Whatever it was, it got results. This is your reminder to do more of …
Is it harder to sell advisory services than execution?
“People just want me to do the execution”, I hear a lot. Selling advisory services is “harder” than selling execution when you’re just getting started. Part of that comes down to how you sell it and part of it comes down to your prospects’ belief about the value of having access to just your brain. …
Systems, habits, and goals
James Clear has a great quote in his book, Atomic Habits: “You do not rise to the level of your goals. You fall to the level of your systems. Your goal is your desired outcome. Your system is the collection of daily habits that will get you there. This year, spend less time focusing on …
Three questions to guide your next blog post
Some members of the Mindshare Community are starting a daily writing challenge. This advice is for them, but it’s also for you. The following are the three things to keep in mind the next time you write a blog post. 1. What is your goal for this post? Picking a goal—whether it’s to promote a product …
Always be marketing
I think it was Dan Kennedy that said (I paraphrase), “whatever industry you’re in, you’re actually in the marketing business”. He’s absolutely correct. When you stop marketing yourself, you become invisible. It happens slowly at first. But after a while, you’ll notice the opportunities drift away. If you want to keep your consulting business alive …
“Process saves us from the poverty of our intentions”
“Process saves us from the poverty of our intentions.” – Elizabeth King Methodologies and systems. I talk about them a lot. Methodology is the way you approach your client work. It’s your magic formula and checklist, ensuring no stone gets unturned with every engagement. Systems, on the other hand, are the things you teach your clients …
Podcast Interview on the Mitch Gray Show: Why Marketing and Mentoring Matters
This month, I was featured on the Mitch Gray Show—a podcast on a mission to create messages that will engage, inspire and equip leaders to empower those within their influence. Mitch is a great interviewer. He asks thoughtful questions that provoked me to go deep and answer questions at a very personal and authentic level. …
Say one thing, say it well
Here’s something I found on Twitter the other week that I thought was interesting. It’s from a recent study by the University of Alberta, which makes it more than just a clever marketing meme. The basic idea is that the more messages you try to share in an ad at one time, the less impact …
Sweat the basics
In order to be great at most things, you have to master the basics. If you can’t perform the basics well, you’ll reach a plateau that will hold you back. There are few exceptions. That’s one of the reasons I write every day. Writing is the gateway to marketing. It’s the skill that underpins all …
If you don’t know what to write, start writing
One of the beautiful things about writing daily (or producing any kind of content daily) is that it forces you to find things to talk about. It can be hard to come up with new ideas every day. I’ve shared ideas on this before, such as writing for one real person, keeping a list of …