Most companies have little or no structure in their marketing. They may or may not be: Operating with a strategy Getting tasks and projects done on time Working with the right people Measuring performance Getting the results they want It’s like throwing spaghetti on the wall and seeing what sticks. And if we’re not careful, …
It takes time
If you’re just starting out, please hear this: It takes time to build up your client roster. But it does get easier the longer you’re doing this. You might be able to fast-track your initial progress by reaching out to people or having a stacked network. Publishing daily on LinkedIn and other platforms will definitely …
Fourteen hundred emails ago…
The last time I emailed you was September 8th. That was 28 days ago. And if you’re anything like me, you probably received about 1,400 email newsletters since then. Fourteen hundred. (That’s because I get about 50 newsletters per day. 🙈 ) You might not be as bad at unsubscribing as me, but there’s a good …
How to write messaging that sells
I recently noticed an area between two teeth that needs flossing after I eat certain foods. My first thought was that I better go to the dentist soon to see if it needs attention. But the funny thing is, I now find myself flossing all my teeth daily instead of randomly each week. 🫣 This …
What we can learn from Peloton about leverage
I use the Peloton app almost daily to motivate and guide me through my workouts. Honestly, without the videos, I wouldn’t push nearly as hard. But that’s not the point. The point is, the Peloton app is chock-full of video workouts. Hundreds of them across all kinds of workout genres. Each video is an asset. …
Shutting down Mindshare forum—and moving to Slack
I recently announced that I’ve decided to shut down the Mindshare Community forum and move conversations over to my paid Slack community. Thought I’d share the news with you in case you were interested in migrating to the new home for our discussions. WHY MAKE THE MOVE? The main reason is that I don’t have …
Expertise rusts
A while back, I stopped writing daily after 548 consecutive posts. I was about to have my second child and knew my energy and bandwidth would be limited for a while. Opportunities didn’t immediately dry up—though they would have if I neglected writing long enough. But I realized my expertise felt less sharp. In a …
“Didn’t you check our Instagram account?”
Early this year, at the height of the Canadian winter, my wife booked a trip for our family to visit a nearby farm to let our son see the animals and explore the area. It turns out, the day we booked ended up being so cold that they had to close for the day. You …
What to do when you need clients and don’t know where to start
If you need clients and you’re not sure what to do about it, start by writing something. Put it on your blog. Send it to your email list. You do have an email list, don’t you? If not, start there. There’s almost no form of communication more powerful than a letter to a fully-opted-in subscriber. …
“In order to do this right…”
I know I said I’m stopping my daily publishing habit, but old habits die hard. You can bet I’m showing up again today because I want to. Onto the show… It can be nerve-wracking to propose a project that is more expensive or takes longer than a client is asking for. Our first instinct might …