I recently noticed an area between two teeth that needs flossing after I eat certain foods. My first thought was that I better go to the dentist soon to see if it needs attention. But the funny thing is, I now find myself flossing all my teeth daily instead of randomly each week. 🫣 This …
What we can learn from Peloton about leverage
I use the Peloton app almost daily to motivate and guide me through my workouts. Honestly, without the videos, I wouldn’t push nearly as hard. But that’s not the point. The point is, the Peloton app is chock-full of video workouts. Hundreds of them across all kinds of workout genres. Each video is an asset. …
Shutting down Mindshare forum—and moving to Slack
I recently announced that I’ve decided to shut down the Mindshare Community forum and move conversations over to my paid Slack community. Thought I’d share the news with you in case you were interested in migrating to the new home for our discussions. WHY MAKE THE MOVE? The main reason is that I don’t have …
Expertise rusts
A while back, I stopped writing daily after 548 consecutive posts. I was about to have my second child and knew my energy and bandwidth would be limited for a while. Opportunities didn’t immediately dry up—though they would have if I neglected writing long enough. But I realized my expertise felt less sharp. In a …
“Didn’t you check our Instagram account?”
Early this year, at the height of the Canadian winter, my wife booked a trip for our family to visit a nearby farm to let our son see the animals and explore the area. It turns out, the day we booked ended up being so cold that they had to close for the day. You …
What to do when you need clients and don’t know where to start
If you need clients and you’re not sure what to do about it, start by writing something. Put it on your blog. Send it to your email list. You do have an email list, don’t you? If not, start there. There’s almost no form of communication more powerful than a letter to a fully-opted-in subscriber. …
“In order to do this right…”
I know I said I’m stopping my daily publishing habit, but old habits die hard. You can bet I’m showing up again today because I want to. Onto the show… It can be nerve-wracking to propose a project that is more expensive or takes longer than a client is asking for. Our first instinct might …
The power of “memes-as-marketing”
Memes are an incredibly powerful form of communication. They allow ideas to replicate and spread virally using a combination of wit, creativity, and repetitive visuals. Just look at how well they perform on social media. And if you can learn to harness the power of the meme, you stand a much better chance of getting …
Live Interview: Memes as Marketing + Twitter Growth with Dagobert Renouf [RSVP]
This Monday, May 9th at 8am PST/11am EST/4pm UK, I’ll be chatting with Dagobert Renouf about how he grew his Twitter following to 30k followers and his startup, logology.co. Why should you attend? Dagobert publishes a daily startup meme he creates himself and gets tons of engagement each time. He’s a cult favourite. And for …
The medium forms the message
I’ve always been a little vague in my mind about whether my daily writings are emails, blog posts, or something else. My workflow is to publish to WordPress and have it auto-send to my email subscribers (you) via ConvertKit and RSS. I also share it in the Mindshare community to engage in conversations with members …