The longer I’m in business, the less I do. I offer fewer services today than a few years ago and focus them entirely on helping coworking spaces and marketing consultants. Those are my two verticals. Only rarely will I accept new clients outside of those two categories today. I used to help almost anyone. Incidentally, doing …
The case for niche specialization (EP 118)
This post is a preview of one of the private podcast episodes inside Mindshare. If you want to learn how to create a more leveraged, systemized, and profitable marketing strategy business, sign up for a free trial here. There are pros and cons to specialization. In this episode, I break down some of the main benefits …
How to create target market profiles that actually get results
This post is a preview of one of the private podcast episodes inside Mindshare. If you want to learn how to create a more leveraged, systemized, and profitable marketing strategy business, sign up for a free trial here. Do you have a clear idea on who your ideal target market is? Or, do you help your …
How to succeed in business
In order to succeed in business, you generally need four things: The right product or service The right customer to buy it The right message to describe it The right marketing plan to build awareness If something isn’t working, it usually means at least one of these four things are off. And you can’t succeed …
Why you should price your consulting services based on longterm value
When you’re a marketing consultant, the work you do—whether it be strategy creation, systems development, or new hires you help make—will often last many years after you’re gone. That’s why when you price your services, you can’t compare it to delivering content or managing ads for a month. It’s not quite as transitory as producing …
The three prongs of marketing
I’m in the midst of helping a few clients construct marketing programs from the ground up. Through my conversations and explanations around what to expect, I can now boil it all down to three parts: Strategy Systems Measurement If I could draw a diagram, it would look like a virtuous cycle where each part feeds …
Where do you find your clients?
The secret to finding more clients is analyzing how your past clients found and came to trust you, then doing more of that. Where did your last client come from? And how did you attract the five clients before them? What activities did you do which led to them finding you in the first place? …
What makes a good consulting methodology?
Yesterday, I talked about how having a methodology as a consultant is the path to compounding leverage. What I meant by that is with every new engagement your work gets better, results are more predictable, and you use less personal resources (time and energy). So what’s in a good methodology? For me, my coworking consulting …
The compounding power of turning your work into a methodology
One best things about consulting is you get better at it every day. Each of your learning experiences makes you smarter and more effective—especially if you focus on a niche specialization. And if you’re really smart, you package those learnings into your methodology. Your way of creating repeatable results. Think of your methodology like artificial …
The hard thing about marketing consulting
Being a marketing consultant is not easy. There are endless layers—from strategic to tactical, creative to technical, and everything in between. But the hardest part is not any one of those things. The hard part is the unpredictable nature of it all. As marketers, we work hard to specialize, create frameworks, apply methodologies, and continually …