Giving advice for a living could mean a wide range of things. For you, it could mean coaching, consulting, mentorship. For others, it could apply to a wide range of other professional contexts, such as medicine, therapy, legal, or financial advice. For the sake of clarity, I’m primarily defining advisory work as selling access to …
Set a goal, create a system, and put in the work
I came across this Twitter thread by Justin Welsh today and it made a lot of sense. A growing Twitter audience is an asset to any entrepreneur. I’ve added 14,547 followers in just 10 weeks. Here are the 4 very simple things I did: — Justin Welsh (@JustinSaaS) December 14, 2021 He talks about the …
A simple system that worked
Gall’s Law says: “A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from scratch never works and cannot be patched up to make it work. You have to start over with a working simple system.” Most marketing becomes complex over time. It’s especially …
Systems, habits, and goals
James Clear has a great quote in his book, Atomic Habits: “You do not rise to the level of your goals. You fall to the level of your systems. Your goal is your desired outcome. Your system is the collection of daily habits that will get you there. This year, spend less time focusing on …
Fix the system, don’t reprimand the person
This week, my assistant almost cost me $5,000 because of a simple mistake. As part of my advisory retainers, I provide access to my list of implementation specialists (designers, developers, writers, etc.) to do the implementation work. Usually, it’s a direct referral. I don’t middleman the transaction nor mark up anyone’s time, I just make …
Using a methodology & operating system in your advisory OR execution business [Ep. 130]
This is your Friday preview episode of the private podcast that comes with a Mindshare Community membership. Sign up for a free 7-day trial to level up the way you run your marketing consulting business. I talk a lot about having a Methodology in your advisory business. A checklist of sorts that lets you deliver consistent …
The systems of a marketing consultant
I used to be a waiter at a decently high-quality restaurant. But here’s the thing: I was not good at it. I was constantly running around confused about what I should be doing next. As soon as things got busy, I spent the rest of the night reacting. It wasn’t good. By the time I greeted customers, …
The nuance to selling a “system”
As marketing practitioners, we often lean towards selling our process. It’s the way we approach our client work, so it feels important for us to talk about it. But if you’ve bought anything lately and encountered someone selling their approach to the way they work, you’ll quickly realize how little you care about it. What …
Strategy, systems, processes, and results
In order to get consistent and predictable results from your marketing, you need to have a system. Of course, your system should be based on a strategy. But as important as your strategy is, it’s the systems that produce results consistently over time. Without a system, you have haphazard activities and inconsistent results. Processes, on …
Your business is a system
Your business is a system. Maybe it operates haphazardly, or maybe it runs like a swiss watch. Either way, it’s a system. And anything new you take on, whether it be a client, project, activity, or task, becomes a piece in that system. The key is to assimilate things slowly so they fit into your …