Doing execution work is not just an important part of a marketer’s journey—it’s essential. The problem is, it can be stressful and exhausting if you aren’t intentional about how you do it. It’s hard to relax when you’re spinning so many plates under the constant pressure of deadlines and deliverables. Your brain never really turns …
Are consultants glorified cheerleaders?
Someone the other day joked on Twitter with me that advising was more like being a cheerleader than a builder. I chuckled and then disagreed. Good advisors don’t just bring encouragement and access to your brain for advice. We do that, too, but that’s not all we do. Good advisors typically have a long history …
Why don’t you just implement for me?
Have you ever heard this objection from a prospect? “I don’t want you to advise or teach me. I don’t have the time or energy to do this myself. I just want you to implement.” Personally, I haven’t heard this one in a long time. But a lot of people are hearing this, so hopefully …
Why people don’t buy right away
Let’s say you release a new product or service. Maybe you announce a new coaching offer. Or a new course. And at first… it’s crickets. Did you do something wrong? Is it priced incorrectly? Chances are, you have a great offer. The problem is, only a small percentage of people will be ready to buy …
The best advisors are also teachers
Teaching and advising are kindred skills. Advising is all about applying your expertise to your clients’ situations—usually transferring knowledge in the process. Teaching is about transferring knowledge to your students—often with advice mixed in. They’re very similar at the core of it. The best advisors develop a documented methodology. They organize their thinking and create training, …
A suite of options
Let’s say your car is having troubles. So, you take it to the nearest mechanic to get it fixed. They have no idea you’re coming, but they’re already equipped with a wide variety of tools, parts, and expertise to fix most common issues. As an advisor, your methodology is like a mechanic’s garage. It’s your …
How to successfully onboard your advisory clients
Let’s talk about the advisory client kick-off email. Your client says they would like to go ahead with you. That’s amazing! Now it’s time to put your best foot forward. The first step will be to send them an email to set expectations and get the ball rolling. This email is super important because it …
199. The three core ways to get more consulting clients
You may be a rock star when it comes to marketing your clients’ business. But when it comes to your own, it might be an entirely different story. And you know what? That doesn’t make you a bad marketer. It’s incredibly hard to market yourself—especially if you don’t have a system to follow. In this …
What it really means to be profitable
The word profitable is a funny thing. Most of us initially think of it in terms of a financial return on investment. But to me, the word profitable means worthwhile; sustainable. And that may or may not include a financial ROI. Merriam Webster defines it as, “yielding advantageous returns or results.” Oxford Dictionary has a …
What to do when you need clients and don’t know where to start
If you need clients and you’re not sure what to do about it, start by writing something. Put it on your blog. Send it to your email list. You do have an email list, don’t you? If not, start there. There’s almost no form of communication more powerful than a letter to a fully-opted-in subscriber. …