I’m trying something new here. I’ve never done any kind of Black Friday deal for my own business before. But I was thinking about it today and figured on a whim this evening I’d give it a try. So, for anyone who’s interested in joining my new Mindshare community, now will be your best time. …
What people are really buying
If you’re in marketing, people aren’t really buying: A better strategy New branding Stronger website copy Fresh web design Good code More content Slicker videos Higher rankings Cheaper tools Faster systems More emails …they’re looking for: More money Less risk Increased confidence Better relationships Reduced stress … and who knows what else So why is …
My audio recording setup in late 2020
Someone on Twitter asked me what my audio setup was after sharing this monstrosity of a wire management “system”. Some IT person out there would be LIVID at my cable management “system”. pic.twitter.com/3TWAy139Va — Kevin C. Whelan 🧨 (@kevincwhelan) November 20, 2020 I’ve been asked this before, so I thought I’d just write it here …
Dirty taps run clean eventually
This idea was shared by Julian Shapiro on Twitter and I had to share it with you. One of the most rewarding things I do is help people create consistent content for the first time, whether that’s on their blog, email, or social media. The metaphor is simple: When you first turn on a dirty …
Slow is fast and fast is slow
This morning, I was cooking two eggs for breakfast. I dropped them into a pan that was not fully heated yet, which meant the eggs were taking a while to start cooking. My instinct was to crank up the heat all the way, but that would have overheated the cast iron pan, causing the eggs …
How to build familiarity with your audience
My son is seven months old. He can’t talk yet but he loves it when you sing familiar songs. Whether it’s Twinkle Twinkle or or Patty Cake, he can go from crying to laughing in a matter of seconds. That’s the power of familiarity. As humans, we are naturally drawn to things we are familiar …
The Success Path of the Independent Professional—from Employee to Equity
As an independent professional, you want to make a great income, control your schedule, enjoy the work you do, and eventually, free yourself from trading time for money. In other words, you want to be truly independent. For many, this seems like a far-off dream that is more fantasy than reality. But in reality, it’s …
Roundup #6: A video-driven business model, lessons from a copywriting genius, email marketing inspiration, email newsletter checklist, blogs, platforms, and permission
This Week: A deconstructed, scalable business model driven by video (video) 🎥 Lessons from a copywriting genius (podcast + resource) 🖊 Inspiration for your email marketing campaigns (resource) 💌 An email newsletter checklist (resource) ✅ Blogs, platforms, and permission (podcast) 🤔 1. How I Made $100,000 From 1 YouTube Video One of the reasons you …
Roundup #3: Selling to power users, knowing your SEO priorities, side business ideas, and productized consulting
Welcome to another edition of my Inner Circle Weekly! Here’s what I have for you this week: Why you should sell to power users who already pay for a solution 🧐 How to know where to prioritize your SEO efforts 🎯 4 kinds of side businesses you can start ✍ A guide to “productize” your …
Aim for the Bare Minimum
A few years ago, I realized I had gained some weight. Not a lot, but enough that I noticed it happening. I was in my late twenties and it became apparent that I could no longer eat literally anything I wanted and remain in decent shape. As a kid, I was quite active, so remaining …